A few months ago we launched our online wine shop (deliveries only in Spain), and it has been really interesting to see which wines are the best sellers. If we had done a poll on which Olcaviana would be the best-selling wines, we would have surely lost. Not because they are not superb wines, super aromatic and excellent value for money. No, it’s not because of this, it’s because they are screw-capped wines. And this, in Spain, is a trademark. Why is that? Basically because it is usually associated that wines with screwcaps are wines of poorer quality.
But we really think that something is changing, because many of you are choosing Olcaviana in your online purchases, which also have an excellent quality-price ratio. And we are very happy about this, because it shows that we are eliminating prejudices, and that is always a good thing.
This debate has been largely overcome in a large part of the world, in fact, in the most consuming countries, such as Northern Europe, the United States or Canada, the consumption of wine with screw cap wins by a landslide. And would they choose it if the quality of the wine was worse? Obviously not, as they are demanding markets.